In 2012 we announced our biggest golf sponsorship yet, that of the Aberdeen Asset Management Scottish Open.
Sponsoring the event for an initial term of three years, the first tournament under the new title will be played at Castle Stuart Golf Links near Inverness from 12th – 15th July.
Supporting the Scottish Open enhances our existing golf portfolio and is a natural progression in our support for golf globally.
The international reach of the tournament is of great appeal, as we seek to continue building the Aberdeen brand in the USA and across Europe. Martin Gilbert said: “We are delighted to announce our sponsorship of the Aberdeen Asset Management Scottish Open. As a loyal supporter of Scottish golf for nearly 15 years, we are proud to be involved in sponsoring this globally recognised tournament.”
George O’Grady, European Tour Chief Executive, said: “We are delighted to welcome Aberdeen Asset Management, an eminent global company based in Scotland, as title sponsor of the Scottish Open, one of the most prestigious tournaments on The European Tour International Schedule.”